how I keep my wedding photography prices low

Wedding photography in London can easily cost £3,000 or more for a full day.

My prices are often much lower than that, and I aim to be a geuinely affordable wedding photographer that is every bit as good as a lot of the photographers that charge double or even triple. So I think it’s only fair to explain how that works, because I don’t want to give the impression that I’m offering exactly the same service model as someone charging £3,000.

This also isn’t a criticism of photographers who charge those kinds of prices. Some of them are absolutely brilliant photographers - better than me, in many cases - and some really do go the extra mile to earn that fee. Others have built a very strong brand and are targeting couples with bigger wedding budgets.

Pricing in this industry varies a lot, and there are many different ways of running a wedding photography business.

Rather than speculate about what others do, I’d rather just be transparent about the choices I make that allow me to keep my own prices relatively low.

(If you’re interested in a broader explanation of why wedding photography costs what it does in the first place, I’ve written about that separately here:
https://www.the-snapper.com/london-wedding-photographer-blog/2025/12/27/wedding-photographer-london-prices-explained)

This post is simply about my own approach.

I charge what I consider a fair price

To be blunt, I do think some wedding photography in London is priced very high.

That’s not necessarily wrong - people can charge whatever the market will bear. But I’ve chosen not to position myself at the top end of the market.

I’m not trying to run a luxury brand or compete in that space. I just want to charge what I consider a reasonable professional fee for the work involved.

I don’t do pre-wedding meetings

I don’t usually meet couples in person before the wedding.

All of the planning - creative ideas, timelines, logistics, questions - happens over the phone or via WhatsApp, FaceTime, or Zoom.

To be clear, plenty of photographers charging £3,000 do exactly the same thing. So this isn’t really about cutting corners. It’s simply the way I’ve always worked, and in practice it works perfectly well.

I offer fixed time bookings

Many photographers offer a single “full day” package and stay as long as the wedding runs.

I offer more flexibility. You can book me for shorter coverage - for example six hours.

That allows couples who don’t need a full day of photography to spend less.

The trade-off is that I’m fairly strict about timings. Six hours really does mean six hours.

If things run over and you’d like me to stay longer, I’m happy to do that - but I do charge extra for additional time.

No highly detailed Photoshopping

Every photo you receive is individually colour corrected.

What I don’t do is detailed retouching - for example removing skin blemishes or digitally erasing things like fire exit signs in the background. Instead I try to avoid photographing those things in the first place.

That said, this isn’t something that separates me from higher priced photographers either. Most of them also don’t do detailed retouching as standard, and that is charged extra.

my prices assume a London wedding

My standard prices apply to weddings in central-ish London (zone 1-4).

If your wedding is further out in Greater London, or outside London altogether, I would normally need to add a travel supplement.

That’s simply to cover the additional time and travel costs. It doesn’t add that much either. If it’s in the Home Counties, it might just add £100 or so to the overall cost, so my total price for a full day wedding might nudge up to around £1,250, still a much lower price that a lot of other professional wedding photographers.

I keep delivery simple

Some photographers deliver their photos in elaborate presentation boxes with custom USB drives and luxury packaging.

Not from me.

You’ll receive a private online gallery that you can share with friends and family, and a Google Drive link so you can download all your images.

No mahogany box. No silk ribbon. Just the photos.

In short…

In simple terms, my prices are lower because I keep the process straightforward and avoid positioning myself as a “luxury” brand.

That doesn’t mean photographers charging £3,000 are doing something wrong - far from it. Some of them are genuinely exceptional, and some provide a level of service that absolutely justifies their price.

It’s just a different way of running a business.

My approach is simpler: flexible coverage, straightforward editing, and a focus on the photography itself.

Wedding couple reclining on elegant chaise longue in Columbia Hotel

A wedding photographer's take on body image

Bridesmaid smiling at bride while bride is having her veil put on by stylist

“We’re really camera shy - the idea of posing makes us cringe”.

This is something I hear a lot. It’s OK, I’m not a fashion photographer, so I don’t expect to be working with fashion models. I’m a wedding photogrpher, so I expect to work with couples who find themselves, maybe for the first time in their adult lives, the centre of attention.

Sometimes couples say it outright. Sometimes they don’t say it, but I can tell from the tone of an email that the thought of being photographed feels awkward at best and deeply uncomfortable at worst.

Believe me, I get it. Part of the reason I became a wedding photographer is that I’ve always felt the safest place in the world is behind a camera, not in front of one.

So if you’re worried about looking stiff, awkward, too posed, too visible, too exposed - you’re not unusual. You’re normal.

I assume you’ll feel some level of trepidation

Even when couples don’t explicitly tell me they’re camera shy, I assume you’ll have some nerves about the couple portraits in particular.

Most of us are self-conscious about something. Height. Teeth. Skin. Weight. Hair. Posture. A profile we don’t like. A side we prefer. That’s just being human.

So I approach photographing every wedding with a default sensitivity to that. I don’t assume you’ll be relaxed. I don’t assume you love being photographed. I don’t assume you want to perform.

And I also recognise that for some people, it goes beyond mild awkwardness. Some people have a debilitating fear of being photographed. I’m always aware of that possibility.

That’s why I try to create space before the wedding for you to tell me how you feel about being photographed - what you’re comfortable with, and what you’re not.

I take body image seriously

When I say I take my job seriously, this is part of what I mean.

Wedding photography isn’t just about light and composition. It’s about trust. You’re asking someone to document one of the most emotionally charged days of your life. That includes how you look, and how you feel about how you look.

I am highly sensitive to body image. I do not see my role as “fixing” you.

I see my role as photographing you in a way that feels honest and respectful.

I’m not a stylist

This might sound like an odd thing to say, but it’s important.

I’m not there to critique your appearance.

A groom once emailed me after receiving his wedding photos to say I should have told him to unbutton his waistcoat because he thought it made him look “like a Michelin man”.

Even if I had noticed that at the time - which I didn’t, and for the record I thought he looked great - there is no way I would have said anything.

It would feel intrusive. It could easily tip into body-shaming. And frankly, it’s not my place.

In the same way, I’m not going to ask a shorter groom to stand on his tiptoes to match his bride’s height. Why would I assume that needs correcting? You are the height you are. That’s part of who you are.

You’re getting married to each other. I would hope you’ve both already decided you like how the other one looks.

Now, that doesn’t mean I abdicate all responsibility. If your tie is twisted or your shirt is hanging out, I’ll absolutely mention it. That’s practical. That’s about presentation, not body judgment.

But I’m not there to impose a beauty standard.

If you’re sensitive about something, tell me

Despite everything above, please do tell me if there’s something you’re particularly sensitive about.

Some people tell me they hate their profile. Others mention they’re self-conscious about their teeth, or a scar, or a specific angle. That’s completely fine.

There is nothing awkward about telling me that. We all have things we’re aware of.

If you tell me in advance, I can quietly bear it in mind when I’m photographing you. I won’t make a big deal of it. I won’t announce it. I won’t even mention it in front of your partner.

But I’m not going to make assumptions if you don’t tell me. I’m not scanning you for “flaws” to correct.

I don’t reshape you in Photoshop

Beyond colour, brightness and contrast, I don’t alter your appearance.

I don’t use AI to slim, smooth, reshape or otherwise modify you. I don’t believe in quietly changing how you look and presenting that as reality.

You deserve to look like yourself.

And because I was asked about this recently, I want to be explicit about something else.

If you are Black or Asian, I will not lighten your skin in post-production unless you specifically ask me to. If you do ask, of course I will. It’s your photograph.

But it would be offensive - and frankly racist - for me to presume that lighter skin is preferable. I will never make that assumption.

Again, it comes back to the same principle: it is not my job to apply normative beauty standards to you.

What I actually aim to do

There’s a paradox in wedding photography.

From the outside, it might look like our job is to “make people beautiful”. But that framing implies that you aren’t already enough as you are.

As I see it, my job is simpler and more grounded than that.

I will use good light.
I will avoid angles that are objectively unflattering.
I will guide you in ways that feel natural rather than stiff.
I will give you something to do so you’re not just standing there wondering where to put your hands.

But I’m not trying to transform you.

I’m trying to photograph you as you are on a day that matters. The way you stand together. The way you laugh. The way you hold each other when you forget I’m there.

If the idea of posing makes you cringe, that’s fine. You don’t have to perform. You don’t have to become different versions of yourselves.

You just have to show up as you. I’ll take care of the rest.

Why I never bring a second wedding photographer

Photo of two men looking down a stairwell, smiling at the camera

I sometimes get asked whether I ever work with a second wedding photographer or ‘second shooter’ as they’re commonly called - and the short answer is no.

There are a few reasons for that, and they’re all about consistency, quality and the kind of atmosphere I want to create on a wedding day.

Consistency of style

No two photographers shoot in exactly the same way.

Every image you see on my website has been taken by me. That means when you book me, you know exactly what you’re getting - the same eye, the same timing, the same way of seeing light and moments.

If I were to bring in a second shooter, even a very good one, their work would inevitably look slightly different. I’d rather keep things consistent, so your gallery feels cohesive from start to finish.

The reality of second shooter prices

You’ll often see wedding photographers charge an additional £350-£500 for a second shooter.

If someone is covering an entire wedding day for that price, it raises a question about experience and professional standard. A strong, established wedding photographer wouldn’t usually work a full day for that rate.

Rather than add someone at a lower level just to offer “more coverage”, I prefer to keep the focus on delivering the highest standard of work myself.

Clarity of coverage

In theory, two photographers means wider coverage.

In practice, it can sometimes create gaps. “I thought you covered that.” “No, I thought you did.”

When I’m shooting alone, I have a clear mental map of the day. I know who I’ve photographed, which moments I’ve captured, and what still needs attention. There’s no crossed wires or duplication of effort.

The guest experience

Two wedding photographers moving through a space can also feel a bit much.

My approach is observational and low-key. I don’t want your guests to feel like they’re being documented from multiple angles within minutes. One wedding photographer allows the atmosphere to stay relaxed and natural.

Staying unobtrusive

A big part of my job is blending in.

It’s much easier to be discreet when there’s one of you. Two wedding photographers inevitably take up more space and draw more attention. If the aim is to let the day unfold naturally, keeping things simple helps.

If you’re planning a very large wedding with multiple locations happening simultaneously, we can talk about what makes sense (and I appreciate this might mean you really do need two wedding photographers). But for the vast majority of weddings, one experienced photographer is more than enough - and it keeps the day feeling calm, consistent and considered.

Choosing the right wedding photographer for you

Wedding couple standing in front of 2 red doors, with the sign 'in' and 'out' over both doors

Choosing a wedding photographer can feel overwhelming, but you can actually figure out whether someone is a good fit in about ten minutes. You don’t need to know every technical term or understand camera gear. You just need to know what to look for, and what questions to ask.

start with their wedding photography portfolio

Scroll through a full gallery or a few recent weddings. Don’t just look at the highlights. Ask yourself: do these photos feel like the day actually happened, or like a heavily edited Pinterest board? Focus on expression, moments and consistency. If the work feels natural, warm and fun, that’s a good sign.

check the wedding photographer’s approach

Every photographer works differently. Some give lots of direction, and stage a lot of the photos. Some shoot quietly in the background. Some do a mix. Look for how they describe their style and how hands-on they are. If you want editorial, unposed photography, make sure their portfolio shows real couples photographed that way. Not styled shoots using models (and note, this is common - because there are companies that stage mock weddings to enable newbie wedding photographers to develop a portfolio. So there’s nothing wrong about this at all, indeed it’s a good training ground. But it’s important that any wedding photographer does make clear if there are staged weddings in their portfolios).

Read about my approach to photographing your wedding day.

judge the vibe

This is the part people rush through, but it matters. In a consultaton call, does your wedding photographer speak plainly, or in a salesly way? Do they sound like someone you’d be happy to be around you and your guests for the whole of your wedding day, or are they a little bit... 'extra'? You don’t need a best friend, but you do need someone who feels steady, calm and respectful. If you feel awkward on a consultation call, that usually won’t change.

look at full-day wedding coverage

A photographer should be able to show a whole wedding, start to finish. This is where you’ll spot if they’re consistent in all lighting conditions – bright mornings, dark dance floors, ceremony spaces with mixed lighting. Ten minutes of skimming a full gallery will tell you more than any Instagram grid. (Note, my website portfolio contains literally 100s of full galleries!)

trust your immediate reaction

If you find yourself thinking "I can imagine us in photos like this" or "that’s exactly the style we want", you’ve probably found the right person. Your instinct is usually right. If you’re unsure after ten minutes, keep looking.

check what’s included

You don’t need to compare spreadsheets. Just look for clarity. How many hours do they cover? Do you get high-resolution files? When will they deliver? If they explain things simply, clearly and without upselling, that’s usually the sign of someone decent and professional.

read a few reviews

Seeing reviews and testimonials is really imporant. Look for comments about how the photographer behaved on the day – not just that the photos were nice. Words like calm, organised and unobtrusive usually point to a good experience. (btw, I have 200+ five-star Google Reviews).

How I securely take care of your wedding photos

When you book a wedding photographer, you're trusting them with something that can’t be repeated. Moments that happen once, people all in one place, and a day that moves fast. So beyond how your photos look, it really matters how carefully they’re looked after.

This post explains, in plain English, what I do to make sure your wedding photos are kept safe at every stage - from the moment I press the shutter to long after I get home.

Bride giving groom a bear hug while standing in a field, flowers in foreground

Three cameras, not one

As a professional London wedding photographer, I bring three professional camera bodies to every wedding.

I mainly shoot on two cameras throughout the day, with a third ready to go if needed. Cameras are very reliable, and I’ve never had one fail at a wedding (this has never happened, but it could) - but equipment is still equipment, and things can go wrong.

Having three cameras means I’m never relying on a single body, or even just one backup. If one camera were to malfunction, I can switch instantly and keep shooting without missing anything.

Dual card slots - every photo saved twice

Every camera I use has dual card slots. That means every single photo is written to two memory cards at the same time.

If one card were to become corrupted (this has never happened, but it could), there is already a complete copy on the second card. This isn’t a backup done later - it happens in real time as I’m shooting.

So from the moment your photos are taken, they already exist in two places.

Separating the cards before i leave

At the end of the wedding, before I leave the venue, I remove the backup cards from my cameras.

Those cards go straight into a card wallet, which I keep safely in my breast pocket. The primary cards stay in the cameras, inside my camera bag.

This means your images are physically separated. Even in a worst‑case scenario - like my camera bag being lost or stolen (this has never happened, but it could) - your photos are still with me and protected.

Backing everything up as soon as i get home

When I get home, it doesn’t matter how late it is. Your images are transferred straight away.

I copy the photos to:

  • my main working hard drive

  • a separate backup hard drive

  • a secure cloud server

Why this matters

Most couples never ask about this stuff, and that’s completely understandable. You shouldn’t have to worry about it.

But I think part of being a professional wedding photographer is quietly taking responsibility for the things you never see. Redundancy, backups, and systems that are in place just in case.

Your wedding photos matter. They’re not just files - they’re memories, family history, and moments you’ll come back to for decades. I treat them that way from start to finish.