Wedding photography in London can easily cost £3,000 or more for a full day.
My prices are often much lower than that, and I aim to be a geuinely affordable wedding photographer that is every bit as good as a lot of the photographers that charge double or even triple. So I think it’s only fair to explain how that works, because I don’t want to give the impression that I’m offering exactly the same service model as someone charging £3,000.
This also isn’t a criticism of photographers who charge those kinds of prices. Some of them are absolutely brilliant photographers - better than me, in many cases - and some really do go the extra mile to earn that fee. Others have built a very strong brand and are targeting couples with bigger wedding budgets.
Pricing in this industry varies a lot, and there are many different ways of running a wedding photography business.
Rather than speculate about what others do, I’d rather just be transparent about the choices I make that allow me to keep my own prices relatively low.
(If you’re interested in a broader explanation of why wedding photography costs what it does in the first place, I’ve written about that separately here: https://www.the-snapper.com/london-wedding-photographer-blog/2025/12/27/wedding-photographer-london-prices-explained)
This post is simply about my own approach.
I charge what I consider a fair price
To be blunt, I do think some wedding photography in London is priced very high.
That’s not necessarily wrong - people can charge whatever the market will bear. But I’ve chosen not to position myself at the top end of the market.
I’m not trying to run a luxury brand or compete in that space. I just want to charge what I consider a reasonable professional fee for the work involved.
I don’t do pre-wedding meetings
I don’t usually meet couples in person before the wedding.
All of the planning - creative ideas, timelines, logistics, questions - happens over the phone or via WhatsApp, FaceTime, or Zoom.
To be clear, plenty of photographers charging £3,000 do exactly the same thing. So this isn’t really about cutting corners. It’s simply the way I’ve always worked, and in practice it works perfectly well.
I offer fixed time bookings
Many photographers offer a single “full day” package and stay as long as the wedding runs.
I offer more flexibility. You can book me for shorter coverage - for example six hours.
That allows couples who don’t need a full day of photography to spend less.
The trade-off is that I’m fairly strict about timings. Six hours really does mean six hours.
If things run over and you’d like me to stay longer, I’m happy to do that - but I do charge extra for additional time.
No highly detailed Photoshopping
Every photo you receive is individually colour corrected.
What I don’t do is detailed retouching - for example removing skin blemishes or digitally erasing things like fire exit signs in the background. Instead I try to avoid photographing those things in the first place.
That said, this isn’t something that separates me from higher priced photographers either. Most of them also don’t do detailed retouching as standard, and that is charged extra.
my prices assume a London wedding
My standard prices apply to weddings in central-ish London (zone 1-4).
If your wedding is further out in Greater London, or outside London altogether, I would normally need to add a travel supplement.
That’s simply to cover the additional time and travel costs. It doesn’t add that much either. If it’s in the Home Counties, it might just add £100 or so to the overall cost, so my total price for a full day wedding might nudge up to around £1,250, still a much lower price that a lot of other professional wedding photographers.
I keep delivery simple
Some photographers deliver their photos in elaborate presentation boxes with custom USB drives and luxury packaging.
Not from me.
You’ll receive a private online gallery that you can share with friends and family, and a Google Drive link so you can download all your images.
No mahogany box. No silk ribbon. Just the photos.
In short…
In simple terms, my prices are lower because I keep the process straightforward and avoid positioning myself as a “luxury” brand.
That doesn’t mean photographers charging £3,000 are doing something wrong - far from it. Some of them are genuinely exceptional, and some provide a level of service that absolutely justifies their price.
It’s just a different way of running a business.
My approach is simpler: flexible coverage, straightforward editing, and a focus on the photography itself.
