What you are actually paying a wedding photographer for (apart from the obvious)
Let’s break it down properly.
1. The wedding day
On the day, I’m typically working 8 to 10 hours. I’m focused, switched on, managing light, moments, people, and energy constantly. It’s not casual work.
This part matters, but it’s only one slice of the job.
2. Prep and planning
Before the wedding, there are emails, calls, timelines, logistics, and planning. I don’t outsource this. You’re dealing with me directly, from first contact to final delivery.
3. Equipment (and backups)
I shoot with professional cameras, lenses, lighting, and backup gear. This equipment is expensive to buy, insure, maintain, and replace. There are no shortcuts here if you want reliable results.
4. Post-production (this is the big one)
After the wedding, I spend many hours:
• culling thousands of images
• editing for colour, consistency, and tone
• exporting, backing up, and delivering your gallery
This is skilled, time-consuming work. It’s where a huge amount of the final look comes from.
5. Business costs
Like any self-employed photographer, there are ongoing costs:
• insurance
• software
• website and gallery hosting
• admin and accounting
• unpaid time running the business
6. So why are some wedding photographers prices so high?
Here’s the honest bit.
Many photographers price high because the wedding market allows it. There’s an assumption that weddings equal big budgets, and prices have risen to match that perception - not always the actual workload.
High price does not automatically mean higher quality, more care, or a better experience. Sometimes it just means the market will bear it.
That doesn’t sit right with me.
7. Why I charge less than half the "industry standard" wedding photographer
My pricing is based on something simple: covering my costs, paying myself fairly for my time, and keeping things accessible.
When you break it down, my work comes out at roughly a £250 day rate once the wedding day and all post-production are factored in.
I’m not racing to build a luxury brand or squeeze every possible pound out of a couple because it’s their wedding. I’d rather do great work, be calm and present on the day, and charge a price that actually feels reasonable.
8. Does cheaper wedding photography mean cutting corners?
Not necessarily, and certainly not in my case! You still get:
• a calm, experienced London wedding photographer
• a natural, editorial, documentary approach
• careful editing and consistent delivery
• reliability, backups, and professionalism
• someone who won’t add stress to your day
What you’re not paying for is inflated margins, luxury positioning, or artificial scarcity (there are a lot of wedding photographers who claim that they will shoot a max of say 10 or 20 photos a year, so that they can give you the best service. Sounds great, but in effect, you’re paying them an inflated price so that they don’t have to shoot more weddings!)
Wedding photography should be valued. It’s skilled work and it deserves to be paid properly. But it doesn’t need to be exploitative.
My prices reflect the real work involved, not the idea that weddings are a blank cheque. If you want honest pricing, strong work, and a photographer who treats your wedding like a human event rather than a luxury product, that’s exactly how I operate.
I’m very transparent about my pricing. You’ll find everything clearly laid out on my wedding photography pricing and packages page.